joel's pub

here's a nice little article on why weekend box office numbers are utterly absurd. they basically measure how well a movie was promoted and not much else - certainly not how much profit a movie will eventually make. I consider myself to be an avid moviegoer (di and I probably average one or two trips to the theaters per month), but I have to say, I can't EVER remember going to see a movie in its opening week....even as a teen-ager.
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