06 July 2010

So I just joined a new ad network called InTopic.

One of the things that makes InTopic so unique is our MicroBanner logo ad. I think it's really going to be a game-changer in the contextual advertising industry. So what is it? It's not a banner ad, but an in-text advertisement that allows an advertiser to embed a logo directly into the text of the publisher's website.

I think this is going to be a really cool new advertising product.

You're connecting your brand directly to content, so the branding potential is huge. And MicroBanner ads still behave just like normal in-text ads... when a user mouses over the link, an ad appears on the screen. In Beta testing InTopic says it saw massive increases in CTR for advertisers who use MicroBanners... on the order of 9 times higher than traditional in-text ads.

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